Who

The Mattel family of companies is a worldwide leader in the design, manufacturing and marketing of toys and family products. Mattel’s portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends®, Fisher-Price® brands and MEGA® Brands, as well as a wide array of entertainment-inspired toy lines.

What

Brand Logo + Identity
Packaging
Copywriting
Retail
Merchandising
Collateral
Infographics
Brand Style Guide