Zwift

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Who

A social online fitness cycling app that gamifies indoor cycling and provides a competitive way to train indoors. Say goodbye to boring indoor training and hello to Indoor cycling. Zwift is where indoor cycling meets MMO* console gaming technology to provide social, fitness entertainment for the solo cyclist.

What

Brand Naming + Architecture
Brand Logo + Identity
Copywriting
Collateral
Merchandise
Retail
Investor PowerPoint Deck
Infographics
Brand Style Guide
Brand Language Guide

Wow

Our complete branding concept, including naming and design, helped the brand achieve their maximum beta users ahead of their official launch.

With our complete branding systems, including naming, brand language guide and an investor deck, Zwift was able to bring in their first round of seed funding in record time under two months.