Clever builds people-first brands
Branding is more than logos and taglines
It’s the story a company tells through every interaction it creates.
The most successful brands are living systems—designed to evolve, inspire connection, and build lasting relationships.
Every Clever project begins with people. We immerse ourselves in your team, your audiences, and the world your brand lives in.
From there, we uncover the insights that shape strategy and inspire creative expression.
For more than two decades, based in Los Angeles, our woman-owned and led Indie strategy & creative agency has partnered with organizations across industries: from entertainment and transportation to wellness, beauty, and pet care.
We bring brands to life with clarity, creativity, and purpose.
Meet our leaders
The talented, the bright, the bold, the kind…
Shannon Gabor
Shannon has spent two decades building an independent agency rooted in purposeful partnerships and people-first branding. Under her leadership, Clever has helped heritage brands, global leaders, and emerging disruptors evolve and grow through strategic and creative brand development.
Founder & CEO
Emily Palmer
Emily (or EP as she’s known around the office) is a strategic leader with more than two decades of experience driving impactful client work through insight and innovation. She has partnered with brands such as Red Bull, Aetna, and Virgin Galactic to deliver transformational strategies across industries.
Group Account Director
Emily brings a people-first mindset and more than 15 years of experience shaping brands through thoughtful, collaborative leadership. She has led impactful work across brand identity, packaging, campaigns, and digital for global brands including Purina, Walmart, Kraft Foods, Johnson & Johnson, and VCA Animal Hospitals.
Creative DirectorEmily Zarnow
