IRL with FHI Heat

Let’s catch up on in-progress projects and exciting ones to come.

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Brand Book

〰️ Brand Book

Almost at the finish line! Here’s what we have today:

Next steps:

– Custom icon preview by EOW 

– Full custom icon library week of 6/17

– Final approvals week of 6/17

– Final finals week of 6/17

A person browsing a fashion website on a MacBook Pro laptop, displaying models and promotional text.
Hands holding a flyer for a professional dryer, the flyer features an image of a black hairdryer and product details, against a purple background.
Crowd of people in Times Square with illuminated billboards and advertisements, including a large screen displaying models and various promotional ads, with skyscrapers in the background during evening.
Social media post displaying colorful hair styling images and tools, including a woman with wavy blonde hair, a woman with curly red hair, and three women with vibrant makeup and accessories.

Aren’t they cute?

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Next up...

〰️ Next up...

Next steps:

  • Clever to add to Basecamp 

  • FHI Heat to provide feedback – need a R2 or additional support?

  • FHI Heat to provide timing if so

Tradeshow
Booth Support
We love how
this is looking

Display of hair care and styling products, tools, and a woman smiling with a hairbrush.
Display showcasing hair care and styling tools, including a hairdryer, hairbrush, hair clips, and a scalp massage tool, with images of women with different hairstyles and the text 'For the Good Hair.'

What do you think?

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Moving on...

〰️ Moving on...

UNbrush VI
Brief submitted!

What’s next here:

  • FHI Heat to approve brief

  • Clever to provide workback schedule – we estimate a 5-6 week timeline from brief approval

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Meanwhile…

〰️ Meanwhile…

Flirt Packaging Design System
Brief submitted!

What’s next here:

  • FHI Heat to approve brief

  • Clever to provide workback schedule – we’ll parallel path with UNbrush, and estimate a 7-8 week timeline from brief approval

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Last, but the opposite of least…

〰️ Last, but the opposite of least…

Let’s Roll Out the Rebrand!
Brief submitted!

 Next steps:

  • Clever to update based on feedback

  • Clever to present official rollout plan and workback schedule – we estimate 2-3 weeks from brief approval

Bonus Plan*

Collage of diverse women with different hairstyles, skin tones, and expressions in colorful backgrounds and fashion styles.

✨ The dream scenario ✨  plan a collaborative photoshoot to capture the new look and feel!

Assets would support:

  • New website

  • Social refresh 

  • Paid media assets

  • Retail

  • Product launches 

  • Print/Sales

  • OOH (TSQ, Tradeshows, etc)

*Retainer extension required

That’s all from us!
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