Metrolink logo in black and white with stylized lettering.

Metrolink

Campaign Platform // Brand Awareness Guidelines // Digital Advertising // Photo and Video Shoot

TRANSPORTATION

Metrolink is the link between. To support Brand Awareness for the rebranded Metrolink, a commuter rail system in Southern California, Clever developed a platform and campaign guidelines offering a comprehensive framework to support brand recognition efforts. Emphasizing the core message and the brand icon, the Halo, we unified campaigns and solidified connection with riders.

A billboard in Los Angeles with a woman hugging an older man, smiling with eyes closed, and a man smiling in the background. The billboard has the text "The link between you and them". To the right, a yellow bicycle sign and a sign that says "Share the Road" are visible, along with palm trees and part of a building below.
A person holding a smartphone displaying a social media app with a circular logo and a woman in the background.
Bus stop shelter with an advertisement that says 'The link between home and new places.' featuring smiling children, with the word 'METRSLINK' at the bottom.
A collection of five square metro cards with blue circular designs and diverse people, along with a smartphone displaying the same design and the word 'Reels' at the top.
Urban street scene at night showing a metroLINK advertisement billboard featuring a smiling woman with a close-up of her face, green circular graphics, and text promoting Earth Day rides.
Person holding a smartphone displaying an Instagram story about Earth Day with a young man on the screen and a shadow of the hand cast on a wooden wall.
Digital advertisement display promoting Metrolink on Earth Day, showing a smiling woman with text about going green, in a lobby with wooden panel walls and people walking by.
A woman smiling and looking to the side outdoors, with the caption 'The link between' overlaid.
Young man riding an electric scooter on city street with a backpack, smiling, with buildings and a bus in the background.
Collection of promotional cards and a smartphone displaying a METROLINK advertisement for free rides on Earth Day, featuring a woman and a young man in urban settings.
Yellow T-shirt being held up against a blue sky.
Person sitting cross-legged on a brown rug, using a laptop with a METROLINK webpage on the screen, showing a promotion for free rides on Earth Day.
Large outdoor billboard featuring a group of four smiling people, two women, one man, and a boy, looking at a phone together, with text advertising a summer day pass for $15 and adventure activities.
Outdoor advertisement poster on a brick wall promoting a summer day pass for METROLINK train service, featuring smiling people, families, and cyclists enjoying summer activities.
A glass of iced tea with lemon slices, a pink napkin, and a smartphone displaying a social media video on a yellow table.
Person holding a smartphone displaying a MetroLink train advertisement for summer day passes and savings, with a background of wooden panel.
A smartphone displaying a summer hiking trail photo with overlaid text, and four METROLINK summer day pass cards showing outdoor adventure and hiking trail images and text.
Urban scene with concrete pillars and walls featuring posters for local spots like Capistrano Beach, SoCal Bike Paths, and Downtown Los Angeles, with a bike rack and trash receptacle in the foreground.
A person holding a smartphone displaying an Instagram post about SoCal Bike Paths.
Person holding a smartphone displaying an Instagram post of a mountain landscape with a label 'Mount Rainier' and a 'Summer Day Pass' for $15.
Person holding a smartphone displaying an Instagram post with a snowy path and trees.
Person holding a smartphone displaying an Instagram post of a road with trees on sides.
Nighttime digital billboard advertising a MetroLink train service from Downtown Los Angeles, featuring a scenic image and ticket price.
Underground subway station with three digital advertisements for outdoor activities, including hiking and biking, mounted on a tiled wall.