Black and white logo with the letters 'spi' in bold, stylized font, with a corner cut out at the top right of the design.

SPI

INSULATION

Design // Photography // Video // Marketing Collateral

The power of our people. With over 40 years in business, SPI's focus had always been on providing high quality insulation solutions. However, as the market had grown, so had the competition, and SPI needed new ways to to stand out in an increasingly crowded marketplace.

Our agency team was enlisted to develop a reimagined set of sales tools, including a video. Our approach centered the story of the people behind the business, humanizing the brand, and creating new ways to connect with customers on an emotionally resonant level.

Two brochures with a red overlay, showing the company logo 'spl' and a list of products and services related to electrical and insulation work.
A person flipping through a magazine with a red heart graphic overlay containing the text 'You can count on us when it really counts.'
Open magazine displaying article titled 'Fabricated Products and Services' with a black and white photo of a man in a warehouse, surrounded by shelves of hardware or construction materials.
Open magazine with pages showing text about SPI strengths and safety, accompanied by images of industrial work involving cutting and shaping material with machinery and workers' hands in gloves.
An open catalog spread showing sections on jacket and cladding materials on the left page, and fire protection products on the right page, with photographs of various construction and industrial materials.
Open magazine showing pages with text and images about industrial and commercial construction services, including car manufacturing, building insulation, and parking garage solutions.

“Our customers are our priority. We treat them like family.”

- Dan Howard
General Manager, Washington

A silver binder with the word 'tabs' embossed in a box on the cover, lying on a white surface.
An open tri-fold brochure with black, white, and red design elements, featuring text, images of industrial scenes, and a table of data.

MOODBOARD that guided photo & video styling

...the power of our people and commitment to the highest quality offerings.

Collage of various woodworking and manufacturing scenes, including sawdust and wood projects, a forklift in a lumber warehouse, a handshake, a person inspecting storage shelves, a happy man holding a power tool, a woman working on sewing, and pipes and scaffolding.
 
Two workers in a large industrial warehouse, one in the foreground operating a machine and another in the background, all in black and white.
A woman working in a foam or insulation factory, smiling at the camera, wearing safety glasses, gloves, and a denim apron, surrounded by stacks of foam and other materials.
Woman wearing a face mask and gloves spray-paints foam rainbow crafts in a factory.
Stacks of white cylindrical pipes with green interiors in the foreground and a worker in red and blue operating machinery in a woodworking or manufacturing workshop in the background.
Close-up of stacked black or dark gray foam or rubber material with a rough, porous texture.
A worker wearing gloves and an orange shirt is polishing a shoe using a polishing machine.
Worker's hand on a control panel with buttons, a clipboard with a technical drawing, and a tablet in an industrial or warehouse setting.
A worker inspecting or assembling wooden parts in a large warehouse stacked with various wooden pieces used for furniture or construction.
A man wearing safety goggles, black gloves, a maroon t-shirt, and blue jeans stands in a warehouse aisle surrounded by stacks of different colored wooden moldings and items on pallets, holding a hand truck.
A group of people in a business meeting, with some wearing blue shirts with a red logo and others with laptops open on the table, in a conference room with a large wall display.
A man in a black t-shirt, blue bandana, and sunglasses is cutting a block of cheese with a saw on a worktable surrounded by stacks of cheese blocks in a cheese production facility.
A woodworking workshop with a person using a band saw to cut a curved piece of wood, with various tools and sawdust on the worktable.
A person wearing a mask, gloves, and a cap is working on a woodworking project, shaping a large, curved piece of wood using a saw.
Multiple concrete arches arranged in a row on a wooden work surface, in black and white.
A warehouse worker in a neon green shirt and glasses kneels on the floor next to a large cardboard box on a pallet jack, with shelves filled with boxes and warehouse equipment in the background.
Person operating a machine that is making a cylindrical object, with another person in the background.
A man in safety glasses and gloves working on a manufacturing machine in a workshop, wiring and assembling blue and clear plastic materials.
A person using a yellow angle grinder to cut metal, with sparks flying from the cut.
A man in a blue shirt working with a strip of wood in a factory or workshop, with many colorful strips of wood hanging on the wall behind him.
A man working in a large warehouse with shelves of boxed and rolled goods.
A worker wearing a face mask and gloves shaping or polishing a large, curved, black and white marble or stone piece in a factory or workshop.