Black background with a white dandelion illustration and the words "the garland" in white text.

The Garland

HOSPITALITY

Collateral // Packaging

A California daydream. Marrying mid-century architecture with rich Hollywood heritage, we have developed a full system of assets that convey the charming essence of this hip hotel in the heart of LA.

A decorative emblem with the number 50, celebrating the 50th anniversary of The Garland from 1972 to 2022, featuring a colorful design with pink, orange, teal, and white elements, including a small heart inside the zero.
Celebratory orange pins and signs with white text and floral decorations commemorating The Garland's 50th anniversary from 1972 to 2022, placed in a ceramic container.
Stack of colorful paper flyers with a yellow background, floral patterns, and bold orange text reading "Keep the Good Vibes Coming."
A tan baseball cap with embroidered colorful flowers and the text 'Keep the Food Times Rolling!'. It is displayed on a wooden surface, with other orange caps nearby.
Boxes of matchsticks, a lit candle, and matchstick packaging with retro illustrations on a teal surface.
A metal straw, a cloth pouch with a printed illustration and text, and three small boxes containing matches, sticks, and buttercup flavored items are arranged on a wooden surface.
A colorful illustrated map of Los Angeles, California for The Garland hotel. It features landmarks such as Santa Monica Pier, Venice Beach, Hollywood Sign, Griffith Observatory, and Disneyland, along with roads, parks, and other attractions.
Orange towel with white design featuring a giraffe in the center, surrounded by floral and geometric patterns. Text reads "Share the Sunshine in!" and at the bottom, "The Garland, Los Angeles, CA."
An orange and white printed fabric, likely a flag or scarf, with fringed edges and the text 'The Garland' visible at the bottom.
A group of women on a party bus with the words "Let the good times roll..." written on the side, some women are outside next to a yellow bicycle decorated with flowers, others are sitting inside, holding drinks, celebrating.
A bottle of rosé wine labeled 'Rose Grenache' with a sunset scene and fields on the label.
A clear glass bottle of Sky Ranch Rosé wine with a colorful label depicting a sunset, a tree branch with leaves, and a bird. The label shows the wine is from Santa Ynez Garland Vineyards.
A person is pouring a bottle of rosé wine into a glass by a swimming pool. A straw sunhat and sunglasses are on the poolside table.
Bottles of Valley Verde sauce with teal caps and orange and cream labels on a wooden surface.
A wooden table displaying two orange and brown door hangers that say "Please do not disturb" and "Woo!" with a skull wearing sunglasses, alongside packaged snacks, a coffee mug, a wooden candle holder, a container with a "50" label, and folded clothi
Orange vintage suitcase decorated with travel stickers, sitting on a wooden table in front of a striped outdoor sofa.
Two dogs wearing matching orange bandanas sitting indoors with dog accessories and a travel case on a patterned carpet.
Colorful illustrated greeting card with a woman with long wavy hair wearing a flower crown, surrounded by flowers, birds, a birthday wreath, and the text 'Happy Holidays'.
A holiday greeting card featuring colorful illustrations of women, gifts, and decorative elements, with a prominent '50' in the center, and the words 'Happy Holidays' at the top.
Neon sign celebrating The Garland's 50th anniversary, with the years 1972-2022, featuring a large number 50 with a heart inside the zero, and decorative elements in purple, blue, and pink.
A round wooden table holding a floral plant, a purple flyer for an event at The Store, a red, white, and blue July 4th celebration flyer, a colorful postcard with a woman on the phone, a matchbox labeled "The Garland," and a small orange box of match
Person holding a Valentine's Day flyer in front of a fountain outdoors with trees and a building visible in the background.
An outdoor table with a drink in a yellow cup with lemon slices, a rolled white napkin with green stripes, a smartphone, and a flyer titled "Songs of Summer" advertising a live music event on August 15th at Beverly Park, with event details and a char
A colorful flyer featuring a woman posing with one hand on her hip and the other near her face, with a bird perched on a branch above her. The flyer contains text promoting The Front Yard in Hollywood, CA, with contact details and social media handle
Elevator door with colorful abstract art of a bird and the phrase 'California Dreamin'.
Hand holding a holiday greeting card that says, 'Get lit this holiday season,' with illustrated candles and stars, in front of a multi-story apartment building with balconies and a tall tree.
Two abstract geometric art pieces with circular and rectangular shapes in red, orange, yellow, black, and white, hanging on a white brick wall with exit signs above and below.
A flyer for Labor Day Weekend at The Garland, featuring events like a pool gathering, specialty movies, all-American BBQ, and an ice cream sundae bar. The flyer has a patterned red, white, and blue background and is held in front of a fountain outdoo
A menu card for awards season cocktails on a glass table with horoscope forecast on another paper in the background.
A wooden table with three vintage-style metal coasters featuring retro images and quotes about drinking, and a small greeting card with fireworks design and event details for a 4th of July celebration, including themes of fireworks, grilled food, ice

Don’t take our word for it.
Let us connect you to our client partners to learn more about our journey together.

“Collaborating with Shannon and the entire team at Clever Creative was such a positive experience. They were quick to dive into our business and shape a plan for consistently capturing our personality in multiple touchpoints of our marketing collateral, from print to packaging to promotional events and on property materials. The team continues to support our team with executions and creative level thinking to drive awareness to the property and affinity for our guests. Clever has continued to grow with our brand and aid in the expansion of our identity allowing our team to keep assets consistent yet fresh as we maintain our partnership year over year.”

— Mitch Johnston
Director of Creative Dev - RVD and Associate Director of Marketing