Logo of the Clean Power Alliance with the words: CPA, CLEAN POWER ALLIANCE, and a horizontal line underneath.

CPA

ENERGY & UTILITIES

Positioning // Messaging // Website // Collateral // Style Guide

Clever crafted a renewed brand identity and refreshed visual system that brought CPA’s mission to life, standing for clean energy and the future. The website’s updated design and messaging now empower users with the choice to support cleaner air and communities, making the benefits of clean energy more relatable and impactful.



Person using a laptop to view a website for Clean Power Alliance featuring a smiling woman in a yellow shirt, with a headline 'The choice is yours' and an orange 'Learn More' button.
A woman with short hair wearing an orange shirt, smiling and flexing her arm in front of a website header for CPA Clean Power Alliance, which includes navigation links and a call-to-action button.
Young boy looking at a tablet with a background of a modern kitchen and a digital graphic of a house and apartment building outline.
A wind farm in a desert landscape with many wind turbines under a blue sky with some clouds.
Multiple computer screens displaying different website pages, including a woman smiling and flexing her arm, a child using a computer, and wind turbines in a field.
Open branding booklet featuring a photo of a kid working on a laptop on the right page, and a photo of a mother and child on the left page, with a table of contents listing sections on brand expression, assets, and application.
Open booklet with green and white pages, the left side has a blue-green background with text about future energy and sustainability, and the right side has a white background with red text about a clean power alliance mission and brand promise, featu
Open booklet showing two pages. The left page has a golden background with black and orange text about pillars and community investment. The right page has a white background with black and orange text about brand attributes, featuring an orange and
Open book showing content about tone and voice, with sections labeled 'kind,' 'reliable,' and 'visionary,' featuring images of diverse people and a sunset.
Open brand guideline booklet showing a photo of two smiling elderly people reading together on the left page, with the title 'Brand Assets' and a logo usage guide on the right page.
Open brand booklet showing color palette and icon system for green energy assets, with an image of solar panels at the bottom of the left page.
Open booklet with graphics illustrations and text, titled 'Graphics part 1' and 'Graphics part 2,' featuring line drawings of light bulbs, plants, buildings, a sun, and border lines, with various labels and descriptions in black and green fonts.
A large solar panel farm on a hillside during sunset, with multiple rows of blue solar panels facing the sky, surrounded by green fields and rolling hills.
Brochures from CPA Clean Power Alliance with green energy theme, featuring a lightning bolt logo and contact information on a light gray surface.
Laptop and five presentation slides on renewable energy, solar panels, and related topics for a board meeting.
An adult and a young girl lie close together under warm, ambient lighting. The adult leans in to kiss the girl on the forehead while she looks content with closed eyes. There are fairy lights and a teddy bear in the background, creating a cozy, intim
A stack of brochures or flyers on a wooden surface, featuring a woman smiling and lifting her arm in a gesture of strength, with the text "The choice is yours" and an Energy logo.