The logo of TIDAL, a streaming service, featuring a black circle with a white number one and a degree symbol inside, next to the word TIDAL in stylized uppercase letters.

TIDL

WELLNESS

Visual Identity // Packaging // Advertising
// Video // Art Direction

For those who rise. Building the DTC brand from the ground up in 11-weeks, our agency partnered with the co-founders to bring the brand to life from naming, strategy, positioning, visual identity, packaging and launch video. Today, we are the brands AOR, supporting their growth into retail beginning in Fall 2022 as an emerging recovery brand.

Sketch of various alphabet letters, symbols, and shapes on paper.
Black and white photo of a woman's shoulder and back, with a minimalist logo and the word 'TIDL' overlayed.
A layout of a brand style guide for TIDL, featuring primary and secondary typefaces, logo designs, color palettes, and example imagery related to fitness and sports.
Graphic design of the Twitter logo with geometric construction lines on a dark background.
A muscular man with tattoos, holding a black supplement bottle, standing in a gym.
TIDL Recover Hemp Powered Cryotherapy 360-degree topical spray in a black and yellow bottle and box.
Three circular icons with varying line designs labeled 'Recover', 'Recharge', and 'Replenish'.
A black container labeled "For Those Who Rise" with other small text, placed on a blue surface, with a person in a gym setting blurred in the background.
A shirtless man with tattoos is sitting on a bench in a gym, spraying a substance on his leg.
Display of TIDL SPORT cryotherapy kits on a wooden pallet with promotional branding, including images of a shirtless man with tattoos using a phone and a woman lifting weights.
Two cans of TIDL Sport Cryo Therapy spray for pain relief and recovery, with a man in the background demonstrating a shoulder massage.
A display stand for TIDL Sport products featuring black and yellow branding. The stand includes shelves with TIDL Sport products, promoting fast acting, long lasting, science-backed, pain relief. The backdrop shows a fighter and a muscular man, empha
A woman with red nails holding a bottle of Tylenol Extra Strength Pain Relief with Vitamin C, upward angle, close-up, against a gray background.
A collage of three photos of women playing with medicine balls outdoors on a sunny day. One woman is holding a large black ball above her head, another is preparing to throw a ball, and the third is in mid-sentence holding a ball close to her face.
Text reading "// FOR THOSE WHO RISE //" on a gray background.
Black and white photo of a man with dark hair styled back, wearing a sleeveless top, looking directly at the camera with intense expression, framed by out-of-focus objects in the foreground.