Text that says 'hello again' in white, playful font on a black background.

Hello Again

Positioning // Identity // Packaging // Collateral // Style Guide Website // Digital

CBD

Unapologetically Us. Clever created a brand identity, positioning, packaging system, and website design that introduces this disruptive cannabis brand, and an older female consumer, to dispensaries, positioning it to empower, destigmatize, and uplift through the healing power of cannabis.

A woman with long brown hair is smiling and laughing outdoors, wearing a red dress with a floral pattern, standing in front of green bushes.
Boxes of Hello Again CBD supplements on a bathroom shelf, labeled 'everyday' for daytime relief and 'sleep' for nighttime relief.
Open box of sleep suppositories and blister packs of suppositories on a white surface.
Colorful icons representing various weather conditions and natural elements, including two hearts, a smiling star with sun rays, a moon with a star, a shooting star, a light bulb, a rainbow, a battery, a thermometer, a sleep mask, a sun, and a water droplet.
Collection of presentation slides on graphic design, branding, logo colors, photo styling, and color system, arranged on a peach-colored background.
Diagram showing symptoms of poor health: pain, inflammation, lack of sleep, mood swings, and temperature changes, each represented by icons and labels.
Package of daytime CBD relief products with the words "hello again" on the top, featuring blue and white packaging, and icons indicating clarity, mood, energy, body temp, and moisturizing.
Open booklet with information about cannabis and menopause, featuring text, icons, and a graph.
Computer monitor and smartphone displaying a website for Hello Again, a cannabis company, featuring product packaging and a blue and white color scheme.
Two informational display cards and two paper fans on a split-colored background, with the left side beige and the right side blue. The left side features blue and white folded cards with text about feeling like yourself again and wellness tips. The right side has purple and white fans with similar motivational messages.