The text reads 'The Don Cesar' in large white letters on a black background.

The Don CeSar

HOSPITALITY

Visual Identity // Marketing Collateral // Copywriting

Since 1928 the Don Cesar–lovingly referred to as the “Pink Palace”–has been the crown jewel of Florida’s Gulf Coast. Amid a major renovation, this luxury resort turned to our team to lead a refresh of two of their dining offerings. Our team dug into a storied history, colorful guest list, and legendary past of the hotel to craft a new vision for a vibrant future. 

Logo for Beacon Pool Bar & Lookout featuring stylized sun and mountain design in dark green, with a background of a poolside area with lounge chairs and umbrellas at a resort.
Logo with a stylized heron and the text 'Society Table' on a dark background.
Logo for Beacon Pool Bar & Lookout, featuring the word Beacon in large letters and a stylized pyramid with a sun or moon symbol.

Poolside hospitality.  This poolside F&B outlet got a new name and logo mark that stayed true to the beach-side theme, while calling attention to the sunset deck and warm Florida rays that makes this dining and imbibing experience unforgettable. 

Four different logo sketches for a business called Beacon Pool Bar & Lookout, featuring various design styles with lighthouse, geometric, and text elements.
A man in a green polo shirt with the logo of Beacon Pool Bar & Lookout stands outdoors in front of a glass door, with a background of greenery.
Group of people at a beachside bar, socializing and enjoying drinks on a sunny day with umbrellas and greenery in the background.
A green coaster with the Beacon Pool Bar & Lookout logo underneath a frothy dark drink on a white surface. Other coasters are scattered around, some with the same logo and others blank.
Logo with a stylized heron and the text 'Society Table'

Gulf elegance.  The name for this elegant indoor/outdoor dining post evokes the dazzling high-life experienced by guests at the Don for generations, while the mark gives a nod to some of the Gulf Coast's most majestic fauna.  

Text reads 'SOCIETY TABLE' with the words slightly curved and stylized.
Sketch of a bird's head inside a circular frame above the words 'SOCIETY TABLE' written in a stylized font.
Sketch of a lion's face above the words "SOCIETY TABLE" in capital letters.
Logo of a stark-looking bird with a long beak and round eye, with a maroon and gold color scheme, displayed on a reflective dark building surface.
Close-up of a white printed menu titled "SOCIETY TABLE" on a tray, with food items and descriptions listed below.
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