Black and white logo featuring a stylized hawk with lightning bolts coming from its beak, the words 'FIRE HEN' on either side, and 'Kauai, Hawaii' written below.

Fire Hen

HOSPITALITY

Visual Identity // Strategy // Packaging

Embracing local flavor. Our team found inspiration in the rich plumage, and breathtaking island views of Kuaui to create a positioning and visual identity, including a hand-drawn logo, for this innovative ghost kitchen concept.

A colorful tattoo-style illustration of a rooster with red, yellow, and green details, depicted with an open beak and lightning bolts coming out.
A hand holding a grilled chicken drumstick with an illustrated rooster face and flames overlaid, with the words 'Fire Hen' and 'Kauai, Hawaii' on a red background.
A gray t-shirt featuring a colorful cartoon chicken with a red comb, yellow beak, green feathers, and flames on its head, with bold text 'FIRE HEN' and the tagline 'IT'S ALL ABOUT THE SAUCE' below, against a teal surface. To the right, a branding gui
A yellow background with a large, stylized teal lightning bolt in the center.
A man in a blue shirt and white T-shirt with a rooster graphic, holding a chicken wing in one hand, is touching his mouth with the other hand, in a restaurant setting.
Fried chicken restaurant packaging with a paper bag, a cup with straw, a box, a business card, and a napkin, all featuring a rooster logo and details about the restaurant 'Fire Hen' in Hawaii.
A collection of branding and style guide materials for a fiery chicken logo-themed restaurant or brand called 'Fire Hen'. It includes logo variations, font styles, color palette, and sample branding elements such as website, tagline, and flavor descriptions, with a theme centered around hot sauces and spicy food.
Logo for Fire Hen, a restaurant in Kailua, Hawaii, featuring a colorful rooster with flames on its head, with the text 'FIRE HEN' and 'IT'S ALL ABOUT THE SAUCE' underneath.
A black and white illustration of a rooster with flames on its back and lightning bolts coming from its beak.
Black circular background with a teal lightning bolt in the center.