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Gennev

CPG, Wellness

Strategy // Design // Art Direction
// Digital // Packaging

The voice of a community. This menopause-focused wellness brand wanted to reflect their community of 100k+ members more clearly in their brand. We integrated the voice of women into content strategy, visual identity, packaging, and web design to tell a more compelling story.

A hand holding a bottle of Gennev Glow dietary supplement with three fish oil capsules on a kitchen countertop with white and gold vases in the background.
A woman with long wavy blonde hair, wearing glasses and a navy blue shirt, smiling outdoors among green trees and plants.
Person holding a box of Gennev Vitality dietary supplement in front of face, smiling, blurry background, focus on product
A blue tube of intimate lubricant on a wooden bedside table surrounded by decorative white vases, with a bed and pillows in the background.
Illustration of two overlapping speech bubbles, one dark blue and one orange, with the word "CONVERSATIONAL" beneath, indicating communication or dialogue.
A large orange-red triangle pointing upward with a black background
Illustration of a medical prescription paper and a pen, with the word 'clinical' below.
A dark hand holding a red heart above gray text that says "REAL".
A person's hand making a gesture near two boxes of lubricants, one labeled 'comfort' in pink and one labeled 'intimacy' in blue, placed on a red textured fabric surface.
A woman holding a glass of water in one hand and a yellow pill between her fingers near her lips.
A hand holding a yellow capsule pill over a marble countertop with a glass of water and a box labeled 'Vitality' in the background.
A tube of intimate lubricant standing on a wooden bedside table with a seashell and a white ribbed vase nearby in a bedroom setting.
A woman lying on a bed, smiling and resting her chin on her hands, in a bright minimalistic room.
A tall rectangular box of Gennev intimacy lubricant with a beige and blue design on a white background.
A box of Gennev Vitality multi-symptom menopause relief dietary supplement with 30 packets, each containing five capsules, designed for four weeks of use.
A tall rectangular cardboard box with text on its back facing the camera, placed against a plain white background.
Two smartphones displaying a menopause assessment app. The left screen shows the app introduction with steps for completing the assessment, and the right screen shows a question asking to rate current quality of life with a slider from 1 to 7.
Icons representing medication, prescription paper and pen, a hand holding a heart, and medicine bottles and pills.
Icons of a vegetable, a checkmark with a circular arrow, speech bubbles, and a group of people with three stars underneath.
Two smartphones displaying health assessment app screens. The left shows a menopause assessment completion screen; the right shows a congratulations page for completing the assessment.
Person holding a smartphone displaying a webpage titled 'Menopause NOW' with photos of diverse women at the top and a list of survey results underneath.
A digital webpage titled 'Menopause NOW' with photos of diverse women, a section to download an annual report by entering first name and email, and text highlighting the voices of 120,000 women on menopause.