Logo for Mizo Hard Seltzer in black and white with the brand name and product description

Mizo

SPIRITS

Visual Identity // Packaging

On another level. With a rooted interest in celebrating Asian American flavors in this growing category, the founders trusted our team to develop their brand from the ground up in support of their grass roots launch and growing footprint.

A woman wearing a black face mask holding up cans of Mizo Hard Seltzer with a label reading 'Calamansi'.
A red box of Mizo Hard Seltzer with 12 cans, featuring flavors Asian Pear, Lychee, and Calamansi Lime.
A branding style guide for Mizo Hard Seltzer, featuring logo designs, color palettes, and packaging concepts displayed on sheets of paper.
Boxes of Mizo Hard Seltzer with colorful party hat on top, colorful paper decorations at the bottom.
A hand holding a black can of Mizo Hard Seltzer with the flavor Calamansi. Several Calamansi fruits are falling around the can against a plain white background.
Three posters advertising MIZO Hard Seltzer are mounted on a wooden fence in an urban setting. The left poster features a person on a Ferris wheel, and the right poster displays three cans of MIZO Hard Seltzer with flavor labels Asian Pear, Lychee, and Calamansi. Behind the fence are tall apartment buildings with numerous windows.
Three cans of Mizo Hard Seltzer Lychee flavor arranged on a white surface with shadows.
Three cans of Mizo hard seltzer with colorful labels, placed on multicolored shredded paper, near a box of pizza.
Hand holding a black can of Mizo Hard Seltzer with a green circle design and the flavor label 'Calamansi' against a white background, with small green and yellow fruit balls mid-air around the can.
Two people are holding cans of MIZO hard seltzer, one labeled Asian Pear and the other Lychee, clinking them together.
Boxes of Mizo Hard Seltzer with a green party hat on top and colorful streamers at the bottom.