Black and white logo with the letters "DC" in the center, surrounded by a circle and four stars.

DC Comics
Influencer Kits

ENTERTAINMENT

Gifting // Packaging

Clever developed influencer mail campaigns to generate buzz and excitement around multiple DC Comics projects, leveraging tailored influencer strategies that reflected each project’s unique tone while maintaining cohesive DC branding. We created engaging mailer experiences designed to spark organic conversation and anticipation across social platforms among relevant creator communities.

2025
Early Reader Influencer Mailer Kit

This campaign was created to generate early excitement for DC’s first two early reader graphic novels, launching summer 2025.

The campaign leveraged a strategic creator approach informed by learnings from past influencer mailer programs, with packaging and messaging tailored to reflect each book’s tone while maintaining strong, cohesive DC branding.

We partnered with family and kid-focused creators with authentic connections to young readers to spark organic awareness and conversation across social platform.

A colorful box featuring DC comic characters like Superman, Wonder Woman, and others, with the text "Super-powered DC graphic novels to power up early readers!" on a blue background.
Blue baseball cap with an embroidered patch that reads "Superman's Good Guy Gang" on a yellow background, with sunlight creating a shadow.
Pink inflatable balloon shaped like a speech bubble, sitting on a blue wooden chair with vertical slats, near a window. One side has the word "TOOT!" in comic style, and the other side has the book title on it.
Hand holding a bright green spiky rubber ball labeled 'Aquamanatee's Mysterious Meteorite' with a small moon icon, on a wooden floor background.
Superman-themed sticker on a white book page stating 'This book belongs to: Meredith' with a subtitle 'A member of the good guy gang'.
Blue DC superhero-themed water bottle with illustrations of Superman, Batman, Wonder Woman, Aquaman, and The Flash, held outdoors with trees and sunlight in the background.
@the.laser.libraria Wow! 4 exciting things to tell you!! I numbered them so I would hopefully remember!! Thank you @DC for the #giftfromdc !!! These #DCEarlyReader books look great! Thank you for supporting our Autism class coffee cart!! ❤️❤️ #library #librarian #librarytiktok #librarytok #elementarylibrarian #book #books #unboxing #new #pr ♬ original sound - The Laser Librarian
@the_comeback_librarian @DC was kind enough to send my library a #GiftFromDC, and it was GOOD!!!! Stay tuned till the end for a sneak peek at TWO new graphic novels revealed series for young readers (ages 5-7). What a fantastic gift! Thank you!!!!! #DCcomics #DCearlyreader #elementarylibrarian ♬ original sound - The Comeback Librarian
@justadopedad Special Delivery from @DC 🦸🏾 One of the best parts about being a creator or "Dad Influencer" are moments like this when companies send care packages for my kids! This special box really made little Terry's day. Thanks DC Comics we appreciate you! #DC #DCComics #DadLife #GiftFromDC #DCEarlyReader ♬ original sound - Terry Harden II

2024
Young Adult Influencer Mailer Kit

This campaign sought to build anticipation for three upcoming DC young adult graphic novels, using a creator-driven strategy to generate buzz within the YA and comic community.

We crafted a distinct mailer concept rooted in the DC brand and the unique tone of each title, with curated gifts designed to elevate the narrative and spark excitement.

The campaign was built to encourage organic social conversation and meaningful engagement ahead of release.

Two white bubble wrap packets, one on top of the other, with the top packet featuring a comic-style illustration of three characters and an DC logo, set against a blue background.
Four graphic novels or comic books, including 'Starfire' by Kami Garcia and Gabriel Picolo, 'Harleen and Harley' with a blood-splattered face, and 'This Land is Our Land' by Julie Aura, all placed on a blue surface with light and shadow effects.
A book review sheet on a wooden table with a black pen nearby, with a bookshelf filled with books in the background.
A close-up view of a school backpack with multiple keychains hanging from a zipper. In the background, students are standing in front of lockers, engaging in conversation.
@thatgeekcalledmo #GiftFromDC Thank you so much @DC for sending me this free gift package. I can’t wait to read these comics. 📖 #dccomics #dcyoungadult #bluebeetle #harleenquinzel #starfire #teentitans ♬ Vibe - G6A

2024
”Barda” Influencer Mailer Kit

This campaign was meant to generate buzz for DC Comics’ young adult graphic novel Barda by Ngozi Ukazu.

Leveraging a targeted micro-influencer strategy on TikTok, we sourced and managed creators, designed custom merchandise, and executed a highly curated unboxing experience that translated the book’s themes into a tactile, sensory-driven campaign kit.

Through thoughtful design and storytelling, the mailer created a one-of-a-kind moment that captured attention and sparked organic conversation across social platforms.

Two DC Comics-themed collectible boxes, one blue and one gray, featuring character illustrations and logos.
A graphic novel titled 'Barda' with a dark blue cover featuring an illustration of a woman in combat armor, holding a weapon, with flames in the background. Next to the book are two bookmarks with similar illustrations and the title 'Barda' in red, a
A beige tote bag with a cartoon graphic of a woman holding a weapon and the text "Grandma's Favorite Weapon," along with several smaller patches and stickers, is carried by someone wearing a denim jacket.
A red sketch of a basketball court on a clipboard, next to a beige stylus with the word 'BABA' written on it.
@rachelskyereads #giftfromDC Thanks for the super cool PR box @DC Cant wait to read Barda by Ngozi Ukazu tonight! Its out now. #DCComics #DCyoungadult ♬ original sound - Rachel Skye