VCA Animal Hospitals
Consumer Campaign

WELLNESS & PETCARE

Positioning // Messaging // Campaign Visual Identity

We launched a multimedia brand awareness campaign in Denver and Houston for our long term client, VCA. The digital touchpoints and out-of-home ads highlight the powerful impact VCA makes in the lives of pets and their people, every day.

Digital sign in an airport or shopping mall that reads "vca animal hospitals. World-Class Medicine. Hometown Care."
Three men with backpacks crossing a city street, with large billboards on buildings in the background, including an ad for Samsung Galaxy Z Fold4 and Z Flip4 phones and a healthcare billboard featuring a dog.
A bus parked on the side of a street in a city, with buildings and cars in the background. The bus has advertising on its side, including a picture of a dog and text promoting healthcare services.
City street with billboards, including an advertisement for Samsung Galaxy Z Fold4 and Z Flip4, and a banner for DOWNTOWN DENVER RINK. Vehicles are passing by on the road.
People shopping in a mall decorated for Christmas with holiday garlands and ornaments, with stores, signs, and a large electronic directory display visible.
Pedestrians walking on a city sidewalk with outdoor seating and umbrellas outside buildings, with a large digital billboard displaying an advertisement for VCA Animal Hospitals.
A bus from the Regional Transportation District with a purple and white advertisement on its side. The ad features two women, one with gray hair and glasses and the other an African American woman dressed as a nurse, with a service dog, and the text,
A person holding a smartphone displaying a vet clinic app with an image of a young man using a mobile device and a cat, along with text about 24/7 chat support from VCA animal hospitals.
A large outdoor billboard for VCA animal hospitals. It features a veterinarian in blue scrubs examining a small dog with an elderly woman. The billboard has the text 'We're here for every stage of your journey together.' and a website link 'VCA.com/D
A shopping mall with an escalator and an electronic directory sign advertising animal hospital services. People are walking and sitting, some wearing masks.
Billboard advertisement for VCA Animal Hospitals showing a veterinarian examining an older woman with a dog and promoting their services in Denver. Below that, part of an advertisement for Samsung featuring a foldable smartphone and a flip-style phon
Food court with people standing in line and sitting, featuring a restaurant called 'Sarku Japan' with menu displays, decorative ceiling lights, and a vibrant sky mural background.
A busy city street with multiple cars waiting at a traffic light, a large digital billboard displaying an advertisement for VCA Animal Hospitals, and street signs indicating the intersection of West Colfax Avenue and another road in Denver. The traff
Digital billboard displaying VCA Animal Hospitals logo and slogan, located on a city building with other storefronts and American flags in the background.
Digital information kiosk in a shopping mall decorated for Christmas with festive lights and holiday decorations in the background. There are people walking and sitting nearby.
People dining inside a food court with a SARKU Japan restaurant and Charlie's Philly Steaks in the background.
A billboard ad for animal hospitals in Houston by VCA. It features a woman hugging a dog and text that reads, 'We're here when you're feeling overwhelmed.' The VCA logo and the slogan, 'World-Class Medicine. Hometown Care.' are also on the billboard.
City street scene with cars, leafless trees, traffic lights, and a large blue billboard displaying a dog and health message, with a parking garage and buildings in the background.
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