VCA Animal Hospitals logo with the text VCA animal hospitals and a colorful geometric symbol.

VCA Animal Hospital
Tradeshow

WELLNESS & PETCARE

Messaging // Event Keyart

Clever utilized VCA's refreshed employee positioning to help deliver on the VCA experience at the 2023 WVC conference. The VCA's brand narrative touched both physical and digital spaces, from interactive digital touchpoints to merchandise and large-scale kaleidoscope window clings.

Interior view of a large convention center or airport with tall windows, colorful posters on the wall promoting veterinary medicine, and a staircase railing leading to a lower level. Outside visible are palm trees and parked cars.
Vertical banner for VCA Animal Hospitals featuring a smiling woman in a blue uniform. The banner reads: "The power to do your thing. Follow your calling." The woman is identified as Jaime, a Veterinary Assistant Lead, Medical Oncology. The background
A vertical banner for VCA Animal Hospitals with a smiling woman, Cindy, labeled as Internal Medicine CSR, in front of it. The banner has a blue background with white and blue text promoting leadership in the pet care industry.
A tall vertical banner in an elegant hotel lobby. The banner displays the logo for VCA Animal Hospitals, a smiling woman in blue scrubs with the name Monique, Hospital Manager. The text on the banner reads: "The opportunities to continue to learn and
Indoor hotel or conference center lobby with decorative lighting fixtures and advertising banners, including a prominent VCA animal hospital sign featuring a smiling man in a white coat.
Exhibition booth for VCA Animal Hospitals at a trade show, with multiple screens, seating areas, people talking, and large overhead signs displaying the VCA logo.
Trade show with booths from VCA Animal Hospitals, KVP, MERC, and others, featuring signage and people walking around in a large convention center.
Brochure from VCA animal hospitals with images of smiling staff members, promoting veterinary medicine careers.
Busy indoor convention center with large upper-level balcony, filled with people and banners. The windowed wall displays large advertisements with smiling faces and slogans such as "The future of veterinary medicine is in our hands."
Hand holding a colorful pin/badge with the logo of VCA Animal Hospitals and the slogan 'The future of veterinary medicine is in our hands.' in a busy setting.
Digital display in a spacious airport terminal showing information about veterinary medicine, featuring images of smiling professionals and colorful sections labeled industry leadership, culture and well-being, learning and development, resources and
Trade show booth for VCA Animal Hospitals with a large blue signage overhead and multiple displays, people walking and talking around the booth in a large exhibition hall.
An airport interior with a staircase, information desk, and signage. Passengers are walking and a large blue banner advertising veterinary medicine is displayed on the upper level.
Two men talking at a round table at VCA animal hospitals booth during a conference or trade show, with a colorful poster of animals behind them and other attendees in the background.
People talking at a VCA Animal Hospital booth at a conference, with colorful banners and display items on the counter.
Group of people gathered around a veterinary medicine booth at a conference or trade show. The booth features a blue badge with the logo of the Veterinary Care Association (VCA).