Tru Niagen

DIETARY SUPPLEMENT

Brand Strategy // Messaging
UI/UX design // Video

Clever developed integrated digital campaigns across social and Amazon, supporting the brand with strategy, positioning, copywriting, visual direction, animation, and design. We also created a conversion-focused landing page and refreshed Amazon storefront assets optimized for desktop, mobile, and app experiences to deliver a cohesive brand experience across every touchpoint.

TRU Science

With so much pseudo-science crowding the supplements space, few brands can hang their hats on proven science. This campaign strips the product down to it’s scientific essence to earn the trust of fact-based audiences, while conveying the joy and effervescence of the product itself.

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Amazon Experience

Clever reimagined the Tru Niagen® experience across all U.S. Amazon touchpoints, translating refreshed branding and messaging into a cohesive system of assets optimized for desktop, mobile, and app experiences.