VCA Energy Campaign

WELLNESS & PETCARE

Campaign Platform // Brand Awareness

Award badge with the text 'GD USA' in large white letters on a black background, with a blue banner at the bottom reading 'Health + Wellness Design Award 2024 Winner'.

The VCA Energy Campaign was designed to help Associates manage their energy while promoting health and well-being resources in a supportive, joyful way. The initiative includes an engagement toolkit to help Associates recognize low energy, find personalized ways to re-energize, and connect with VCA resources. This resulted in "Taking Care of Our Energy," a multifaceted campaign with a care package full of Breathe Stickers, Wellness Trackers, along with Digital Touch Points, all designed to make Associates feel supported.

A hand holding a smartphone against a blue sky, displaying a health-related website with images of two smiling people and text encouraging energy and wellness.
A smiling female veterinarian waving, wearing a white coat and stethoscope, with a colorful background featuring words like 'energy,' 'taking care,' 'our,' and 'energy,' and a logo for Animal Hospitals in the bottom right corner.
A banner on a blue wall with the logo of VCA Animal Hospitals and the text 'Taking Care of Our Energy' printed on it.
Person holding a smartphone displaying an Instagram post from VCA with the message 'Today I feel like I need an extra coffee' against a purple background.
Smartphone with a blue screen displaying the text 'Positive Thoughts, positive feelings' on a purple surface.
Person holding a tablet with a blue background and the text "Energy flows where intention goes" displayed on the screen.
Colorful wellness journal with illustrated patterns of people and animals on the cover, titled "my wellness journal".
Open book on bright blue background with pages containing motivational quotes and prompts, including a quote about gratitude on the left and a creativity exercise on the right.
Person reading a magazine page titled 'present day self-care goals' and 'the wellness wheel' with a spider chart on a white background.
A silver laptop with a black keyboard displays colorful floating screens with motivational messages, including 'BE PROUD OF YOU,' 'ENERGY WHERE IN', 'YOU', and 'GOOD THINGS are coming,' on a blue background.
Blue notebook with VCA Animal Hospitals stickers, purple elastic band, and a purple ribbon bookmark, placed on a light blue background.
A sports scoreboard or tracking chart titled "Small Wins & Big Wins" on a blue background, with columns for days of the week, a section for names or teams, and a space at the bottom for shout-outs or comments.