White text spelling 'FLEIHEAT' on a black background.

FHI Heat

Professional Hair Tools / Hair Producrs & Accessories

Visual Identity // Style Guide // Brand Strategy // Photoshoot

THE ASK

FHI Heat, a leader in professional hair tools for over 20 years, needed a refreshed identity to reflect its innovation and inclusive mission: making premium, salon-grade tools accessible to all—regardless of hair type, budget, or expertise.

THE INSIGHT

Unlike exclusive beauty brands, FHI Heat championed quality and accessibility, empowering all people—regardless of hair type or lifestyle—to care for their hair without compromise.

THE SOLVE

Clever reimagined FHI Heat’s brand with a modern logo, bold color palette, custom type, and styling that felt empowering and approachable—complete with icons and patterns to unify the look across all touchpoints.

THE OUTCOME

The new identity launched with a photoshoot featuring diverse models, bringing FHI Heat’s inclusive, high-performance vision to life—premium hair care made for all.

Collage of women and styling tools, including hair dryers, curling irons, and hairbrushes, with various women demonstrating hair styling and beauty.
Graphic showing different versions of a logo for 'FHI HEAT', including primary, secondary, one color, and clear space guide, with text labels for each version.
A collage of colorful pages from a magazine or presentation about branding, featuring diverse women, bold typography, and sections on attributes, casting, lighting, empowerment, and typography, with vibrant colors including pink, purple, yellow, and
Digital collage of hair styling products and diverse women, with an Instagram post showcasing hair tools and a caption about launching new hair products.
A color palette chart with various color names, codes, and hex values, including black, red, purple, pink, light blue, and green, arranged in rectangular blocks.
A colorful brochure or magazine page featuring women with different hairstyles and professional hair products, including sections on collections, values, empowering messages, and hair artistry.