White logo with the words 'power crunch' in a stylized font, with the 'e' in 'power' replaced by a power button symbol.

Powercrunch

CPG

Visual Identity // Packaging

Elevate the everyday. Driven by the need to increase sales and retailer growth beyond grocery channels, Power Crunch invested in a rebrand to move their protein bars from the health aisle to the snack aisle.

A ketogenic protein crisp bar called Power Crunch Keto, chocolate brownie wonder flavor, lying on a purple background.
A bag of Power Crunch Popits Nacho Cheese flavored popped protein snack with cheese and green pepper illustrations on a mustard yellow background.
A box of Power Crunch protein energy bars in peanut butter fudge flavor, featuring an image of the bar with peanut and chocolate toppings on a white background with orange accents.
A protein energy bar labeled 'Power Crunch' with partially eaten cake and frosting pieces surrounding it on a red background.
Chocolate brownie protein bar in beige and white packaging with an image of a brownie topped with white frosting and chocolate chips, labeled POWER crunch KRISP, keto protein bar.
PowerCrunch protein energy bar surrounded by nuts, cream, and chocolate drizzle on a yellow background.
A Power Crunch protein energy bar surrounded by chocolate, nuts, and chocolate shavings on a brown background.