The word 'THRIVE!' written in bold, white, stylized letters on a black background.

Thrive Smoothies

CPG

Visual Identity // Packaging
// Art Direction

Lifestyle packaging that stands out on the shelf, but looks even better in your hand.

Our team created an eye-catching, mouth-watering visual identity and packaging design system for the brand's launch into big box stores. Life size ingredient photography and hand drawn elements help to tell a handcrafted and nutrient-dense story.

A wooden board with green smoothies topped with lemon slices, surrounded by cucumber slices and lemon wedges, with a Thrive! smoothie container nearby on a marble surface.
Pomegranate halves and seeds on white marble surface with text about Thrive smoothie.
Black text saying "THRIVE!" on a textured background with faint repetitive logos that say "Thrive" and "Ready to blend. Smoothie".
Five Thrive! Ready to Blend Smoothie containers with colorful lids labeled Energy, Defend, Rise, Glow, and Green, featuring images of various fruits and vegetables on a white background.
A cup of smoothie with a purple lid, decorated with images of various fruits including strawberries, raspberries, blueberries, orange slices, cherries, bananas, and mangoes, labeled as 'Energy' with ingredients like strawberry, raspberry, mango, oran
Woman with long blonde hair wearing a gray cap and green jacket, smiling in a bright kitchen, holding a container of yogurt, with a wooden cutting board, flowers, vegetables, and yogurt containers on the counter.
A young woman in workout clothes smiling while holding a drink, standing against a light-colored apartment building exterior with shadows on the wall.
A smoothie cup labeled "Ready to Thrive!" with green-themed fruit illustrations, surrounded by sliced cucumber, pineapple, apple, and spinach leaves on a white background, and a halved mango.
Multiple containers of Thrive! ready-to-blend smoothie with strawberry, banana, peach, mango, and orange flavors, surrounded by sliced oranges, strawberries, and peach halves on a pink background.
Arranged display of Thrive! Green smoothie drink containers with pineapple, cucumber slices, and spinach leaves on a green background.
Multiple Thrive! Energize! smoothie containers with purple lids on a purple background, surrounded by scattered strawberries, raspberries, and blueberries.
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