White silhouette of a bee with antennae, eyes, and wings on a black background.

VEG’D

HOSPITALITY

Naming // Visual Identity // Packaging

Good to eat, good to go. This SoCal-based fast casual restaurant offering plant-based eats, needed help conveying its powerfully delicious message. Our team supported the launch with a logo, packaging design, and copy aligned with their mission to provide environmentally safe, delicious, and nourishing food.

Person in a white sweater handing over a brown paper bag to a driver through the car window outside a restaurant with palm trees in the background. The paper bag has a vegan burger logo and the text "VEG'D" and some food slogans.
Sketch of a cartoon ladybug with leaves and a honeycomb pattern in the background.
A box of crispy fried plant-based chicken nuggets labeled Veg'd, with a side of creamy dipping sauce on a white surface.
A black background with a stylized green leaf or checkmark shape at the center.
A stylized green leaf made of two symmetrical halves on a black background.
A stylized green heart shape on a black background.
Silhouette of a butterfly with open wings, viewed from above.
Open brand color palette guide with various colors and illustrations of leaves and fruits on a white background.
A restaurant named VEGD with a bake and vegan theme, featuring a white exterior with wood accents, black and white striped awning, and outdoor seating. Cars are parked in front, including black and gray vehicles. Trees and a partly cloudy sky are vis
Close-up of a sliced mango with the seed removed.
An abstract illustration of an apple in dark purple color.
A stylized green butterfly with its wings spread open.
A simplified illustration of a green leaf with a black stem and veins.
A slice of cinnamon roll with swirls of cinnamon and icing.
Green silhouette map of the UK and Ireland.
Close-up of a yellow fruit, possibly a lemon or orange, with black seeds inside.
A black silhouette of a flower with a few smaller petals or leaves on a purple circular background.
A single green leaf with a visible central vein against a black background.
Yellow silhouette of a man lying down.
Two hands holding colorful smoothies with black straws, one brown and one green, against a pastel background. Both cups have a logo with a stylized vegetable and the word 'VEG'D'.
Two hands holding hamburgers with lettuce, cheese, tomato, and burger patties.
Sign with a stylized burger image featuring a leaf on top, and the text 'VEG'D' in bold white letters on a black background, indicating a vegan burger restaurant.
Empty outdoor dining area with tables, teal chairs, large umbrellas, wooden fence, and a pizza restaurant
Vegan ice cream sundae with caramel and vanilla swirls in a clear cup with a black logo, topped with a dollop of white sauce or cream.
Vegan restaurant with a sign that has a stylized bunny and the word 'VEGD' on a wooden panel, exterior parking lot with cars, string lights, and a black facade wall.
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