Woodstock 60th Anniversary Licensing Style Guide

Woodstock

Licensing Guide
Graphic Design // Illustration // Brand Guidelines

THE ASK

For Woodstock’s 60th anniversary, the brand partnered with Clever Creative to develop a modern licensing style guide that would honor its cultural legacy while reconnecting with today’s festival audience. The goal was to create a flexible visual system that could expand the brand into new lifestyle and consumer product categories.

THE SOLVE

Clever reimagined Woodstock’s iconic spirit through a contemporary licensing identity built around custom patterns, graphic assets, and versatile design elements. The refreshed style guide positioned the brand for new opportunities across apparel, footwear, home décor, outdoor, and accessories while keeping Woodstock culturally relevant for a new generation.