A drawing of a barn with a pile of logs in front of it, held by a person's hand.

Hudson Valley Distiller

SPIRITS

Brand Story // Visual Identity // Packaging

An identity and packaging system that balances a bespoke approach to distilling from the bounty of New York State and an ambitious approach to building a line of spirits brands.

Close-up of a wooden surface with the engraved logo of Hudson Valle Builders, featuring a small illustration of a house and the text 'Hudson Valley Builders, Since 1885, Family Spent Time Well, Upstate NY.'
Business cards with branding and contact information for Hudson Valley Distillers, including the name Chris Moyer and tagline 'Savor the Spirit,' shown in white and blue, along with a logo of a distillery building.

Personal Connection

We also crafted a business card for the owner/operators behind these amazingly smooth spirits, creating a seamless brand experience from bottle to c-suite.

Design sheet featuring logo variations, typography choices, brand story, and color palettes for Hudson Valley Distillers.
Close-up of a whiskey bottle label labeled 'Hudson Valley Distillers'. The label features a drawn barn and indicates the whiskey is made from 77% organic New York corn, malted barley, and aged in New York oak casks, with details about the distillatio
Labels for four Hudson Valley distilleries, each with a different spirit: Applejack, Bourbon Whiskey, Distiller Series, and Vodka, featuring distillery illustrations and product details.
Outdoor dinner table set with glasses, bottles, plates, and a floral centerpiece, illuminated by string lights in a cozy evening setting.
A wooden crate filled with red and green apples, and a bottle of Hudson Valley Applejack whiskey, outdoors on grass with a wooden barrel nearby.
Bottle of Fellowship Gin and bottle of Hudson Valley Distillers Red Hook Rye Whiskey placed on a log outdoors with blurred trees and sky in the background.
Three people standing behind a bar counter in a cozy, wood-paneled bar with bottles and plants in the background, smiling at the camera.
A man wearing a white hoodie and a green baseball cap, adjusting the cap, standing in front of a colorful abstract background.
Line drawing of three glasses filled with ice and garnished with different fruits: a mint leaf, a lemon slice, and cherries with a cocktail pick, set against a blurred house background.

Hand Drawn Detail

Our solution gives a nod to the handcrafted art of small batch distilling with custom illustrations; heritage ingredients combined with a dash or two of innovation; and a precise attention to detail that distinguishes
the flavor profiles and smooth finish of the finest spirits in the Hudson Valley.

Four small bottles of cocktail ingredients arranged in a row on a wooden surface, labeled Basil Crush, Lemon Drop, Jacked Up Sidecar, and North of Manhattan, with colorful labels indicating natural ingredients.
Four bottles of Hudson Cocktail Company drinks lined up on a wooden picnic table outdoors with trees and a bright blue sky in the background.

“What Clever does better than any other agency I know is to handle my brand with care. The team developed a relationship with the people behind the brand, and therefore a much deeper understanding of the brand’s DNA.”

— Stephen Theiss
Partner

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