Metrolink

TRANSPORTATION

Campaign // Copy // Print + Digital Advertising

You’re going places. Metrolink launched the Student Adventure Pass, a pilot program enabling students to ride Metrolink for free. Metrolink collaborated with over 35 colleges, schools, and school districts to promote this initiative. Clever played a crucial role in the project by crafting creative assets for the program. These assets included materials tailored for specific service lines and partner schools, ensuring a broad and effective outreach. Our efforts were integral in the overall branding and promotion of the Student Adventure Pass, engaging students and educational institutions alike.

Person holding smartphone displaying an advertisement with mountains, a train, people with backpacks, and a large orange segment with clouds and the text 'You're going places - enjoy the ride, on us.'
Four colorful Metrolink train cards with travel imagery and the message "You're going places - enjoy the ride, on us." depicting scenic California landscapes and cityscapes. An iPhone screen displays a woman at a train station with the same message and Metrolink logo.
An outdoor advertisement display for MetroLink promoting a new Student Adventure Pass, featuring vibrant graphics of mountains, greenery, and an orange slice. It includes a QR code, text about free student rides, and the MetroLink logo.
A vertical metro advertisement banner on a brick building wall with a blue sky background, showing animated people with backpacks, a scenic mountain landscape, and a large orange slice. The text reads "You're going places - enjoy the ride, on us." an
A person wearing a blue T-shirt with a colorful graphic design promoting a Student Adventure Pass, featuring a mountain landscape, a large orange, and three students walking near a train.
Five smartphones displaying social media posts from Metrolink, featuring colorful travel-themed advertisements with images of people at train stations, scenic landscapes, and vibrant graphics.
A colorful MetroLink advertisement banner features a woman with a backpack looking at a train and mountains, with a large orange slice and vibrant sky in the background, promoting travel to scenic places.

Results

Earned Media
40 mentions
45,481,437 reached audience
$1,708,518 ad value equivalency

Website
+167% in users and views compared to the previous period.

Email
High open (46.57%)
High click-through rates (5.36%)

Social Media
Instagram led in engagements Facebook led in impressions

Sentiment
Positive engagement spikes on Reddit

School Partnerships
Exceeded the goal of partner schools

Customer Feedback
Positive overall sentiment with notable praises for the program's impact on student commutes

On-Campus Events
Successful engagement with 1,112 signups and 11,254 impressions