Black and white illustration of the Super Snack Time logo with bold, distressed text inside a rectangular border.

Super Snack Time

CPG

Visual Identity // Packaging //
Art Direction

Epic food, epic flavor. When cooking up a packaging design system with the creators of the popular Epic Meal Time YouTube show (6.8 M subscribers), you've got to create something as bold and unapologetic as the show's infamous culinary creations.

Close-up of a packaged bacon product with the text "Super Snack Time" in a yellow box, emphasizing bacon in a bottle, with flavor options listed at the bottom: Original, Cheesy, BBQ, and Flamin'.
Bottled bacon flavor seasoning labeled 'Bacon in a Bottle' with scattered bacon bits around it.
A man with a beard and a backwards baseball cap holding a bowl of mac and cheese and a bottle of spicy buffalo sauce, with an surprised expression.
Pattern of bacon strips and bottles of bacon-flavored seasoning on a yellow background.
Multiple bottles of bacon-flavored seasoning labeled "Bacon in a Bottle" with che ISSY flavor, alongside cooked bacon strips, garlic, black peppercorns, and a bowl of salad on a wooden cutting board with a yellow background.
Box of MAC & CHEESE IN A BOX with BBQ-flavored shredded pork, showing cheese pasta and pulled pork on top, on a purple background.
Package of Mac & Cheese in a box with the branding "Five Cheese" and branding "Super Snack Time." Features a picture of cheese and mentions microwave in 5 minutes, made with real cheese, and extreme cheese meltdown.
A bearded man wearing sunglasses and a red cap backwards holds a box of macaroni and cheese in front of a Walmart sign. He has several other boxed food items stacked on his chest.
Box of Sriracha Bacon Mac & Cheese in a box with fiery background.
Five boxes of macaroni and cheese flavors including original, BBQ flavored, sriracha bacon, southwestern style, and buffalo style, arranged in a row against a yellow background.
Box of 'Biscuits in a Box' cheesy bacon flavor biscuit mix with some biscuit crumbles in front, set against an orange background.
Close-up of a box of Biscuits in a Box Chicken & Waffles featuring images of chicken bites and waffles, with text highlighting quick preparation and savory flavor.
Close-up of homemade biscuits on a wooden serving tray and a partially visible box of biscuits in a black bowl on red and black packaging with images of waffles and chicken
Instagram post showing a box of Cheesy Bacon Biscuits, with a background of cheese and bacon graphics, and a hand holding the box.
Two boxes of Biscuits in a Box with different flavors on a yellow background. The left box is Chicken & Waffles flavor, and the right box is Cheesy Bacon flavor.