U.S. Postal Service logo featuring a stylized eagle head and the text 'United States Postal Service' in bold white letters on a black background.

USPS

POSTAL SERVICE

Visual Identity // Strategy // Guidelines // Collateral

TBD

A brochure titled 'United States Postal Service Licensing & Style Guide' on top of an envelope, placed on a wooden surface, with a feather quill pen beside it.
Open scrapbook or catalog showing vintage airplane-themed postage stamps and air mail icons, with a wooden surface underneath.
Collage of images and infographics showing USPS branding guidelines, a map, logo variations, product applications, and graphic treatments for products including hoodies, home decor, and office supplies.
Close-up view of vintage wooden letterpress blocks arranged to spell 'PRINT AND WOOD'. Some blocks have star and bird designs, with a weathered, rustic appearance.
A collection of vintage United States Air Mail postage stamps featuring airplanes, aircraft, and related themes, with various denominations and designs.
A man wearing sunglasses and a gray T-shirt inside a record store.
A welcome mat with a silhouette of a running horse and the words 'Pony Express, 1840 mile expedition to the wild west' on it, placed on a concrete step.
Three clear glasses with postal service stickers for letter and airplane, filled with black drinking straws, on a gray surface; a round coaster featuring vintage postage stamps and tickets; blurred gold bokeh background.
Woman with shoulder-length brown hair, wearing sunglasses and a graphic t-shirt, standing against a textured light-colored wall.
White tufted sofa with decorative pillows including one with a vintage US Postal Service airplane logo and another with black and white zigzag pattern, next to a glass side table with flowers and books. Behind the sofa is a window with a view of tree
Young woman smiling, wearing glasses, a gray hoodie with a denim jacket, and a gray beanie, standing against a blue background.
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