White cursive text reads, 'Olive & Co.' on a black background.

West & Co.

HOSPITALITY

Visual Identity // Strategy // Guidelines // Collateral

Invigorating coastal energy meets laid back California charm at this eatery, located inside the Hilton Culver City. The logo, color, and typography designed for this F&B outpost feel as alive, fresh, and free as the SoCal neighborhood that inspired them.

A person surfing on a wave with water splashing, overlaid with the text 'Welsh & Co.' in stylized font.
Interior of a modern restaurant with a large wooden table set for dining, surrounded by black and tan chairs, with small potted plants on the table. The background shows large windows and an outdoor seating area with umbrellas and wooden chairs.
A collage of overlapping logos and text for West & Co. Provisions and Eatery, with a handwritten style 'West' logo in dark blue in the center.
Brand style guide for 'West & Co.', displaying logo variations, font choices, color palette, and design specifications.
Menu from West & Co. in Culver City, California, featuring dinner options with small plates like Japanese Clams, Mushroom Toast, Calamari, and others. The menu also includes breakfast items such as House-Made Granola, Overnights Oats, Cage Free Eggs, and toasts with various toppings. Two coasters with West & Co. logo and location are also placed on a gray surface.
Young man with a beard and tattoos sitting on a beige booth, holding a red disposable cup, smiling and extending his arm along the back of the booth, with a cake and a small green plant on the table in front of him.
Modern hotel lobby with seating area, wooden ceiling design, and a bar in the background.
Neon sign that reads "Wes & Co." in cursive style with a black background.
Modern restaurant interior with white chairs, tables set with glassware, large planters with red flowers, wooden accents, and windows allowing natural light.
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