Black and white logo for the 'X Games' featuring stylized text with an 'X' and the word 'GAMES'.

XPEL

Protective Film Manufacturer

Visual Identity // Positioning // Style Guide

XPEL expertly crafts premium surface protection products that future-proof life’s biggest investments while enhancing their beauty and performance. The visual refresh was inspired by a balance between technology and lifestyle, highlighting invisible products through the benefit it brings to the lives of the consumers.

A color palette with vertical stripes in black, yellow, light gray, navy blue, teal, and red.
A collection of multiple website or app design mockups laid out on a flat surface. The screens show various text, images, icons, and color schemes.
A display board with product information about a marine surface treatment product stands in front of a silver sports car inside a garage. The display features a diagram of a boat on water, highlighting features like surface clarity and gel coat prote
Overlay of various line art icons on a background of a house surrounded by trees during dusk, including icons of the sun, sponge, wiping cloth, glass of cleaning solution, spray bottle, sponge with bubbles, window cleaning cloth, glitter, grid organi
A split image showing an aerial view of a wooded property on the left and a family of three sitting by a window on the right. The left side highlights privacy and protection, while the right emphasizes preservation and the importance of moments.

Don’t take our word for it.
Let us connect you to our client partners to learn more about our journey together.

“Clever provided a different perspective to our brand project. It was important for us to evaluate and adjust our brand to meet the needs of our existing and future customers. Clever provided valuable insight on how we can still stay true to our brand while appealing to a broader customer base.”

— Michael Mejia
Senior Director, Marketing