Word cloud with the words 'après', 'gel', and other text in various sizes on a black background.

Aprés Nails
GEL-X®

Visual Identity // Packaging

THE ASK

In preparation for a packaging update planned to roll-out in 2025, we were tasked to update the Aprés Nail’s GEL X Tips visual identity through logo, patterns, graphic assets, packaging labels and a premium signature kit.

THE SOLVE

We crafted a premium brand design that seamlessly integrates with the Aprés Nails logo, ensuring a cohesive visual connection. The resulting identity system was built to flex across all brand touchpoints—digital and print alike—supporting a consistent and elevated presence throughout every channel.

A collection of branding guides and logo style sheets for GEL-X, featuring color, usage, and packaging guidelines with designs in black, white, gold, pink, and red, including logo variations and color palettes.

LABEL DESIGN

We developed a cohesive system of patterns, colors, and finishes to distinguish each nail shape.

Black packaging for Après GEL-X soft gel nail extensions with gold and white text, featuring a geometric background design.
Packaging of Aprós GEL-X soft gel nail extensions with black background and gold text, indicating 280 pieces in 14 sizes, made with natural almond short style.
Packaging label for apres GEL-X, a soak-off Ombre Tips product, containing 280 natural almond short pieces in 14 sizes.
Black packaging box for April's GEL-X soft gel nail extensions, featuring gold and white text, illustrating 280 sculpted almond short nail pieces in 14 sizes.

SIGNATURE KITS

We brought to life a sophisticated, signature kit that includes everything you need to create a flawless Gel-X® set.

Line drawing of a box being assembled, showing three stages: closed, partially opened, and fully opened to reveal contents inside.
A black gift box containing nail gel extension products with a promotional insert featuring a model with black nails and glossy lips.
Collection of gel nail polishes and base coats on a black display stand.