Pecking Order
Social Media // Video Production
THE ASK
After a significant brand refresh, Pecking Order came to Clever Creative to build a more consistent and engaging social presence, while creating a stronger library of content that could educate backyard chicken keepers, showcase products and bring more of the brand’s personality to life.
THE SOLVE
Using Pecking Order’s new brand strategy, tone of voice and visual identity, we developed a social strategy and content calendar, then translated it into reels, carousels, static content and a social media tool kit designed to balance product education with playful, community-driven storytelling.
SOCIAL CONTENT
From product tips and how-tos to lighthearted flock-focused content, we created an ongoing mix of social assets that made the brand feel useful, approachable and recognizable while giving Pecking Order a flexible system for showing up consistently across its channels.
